Originally hailing from Russia, the eponymous menswear label is currently based in Amsterdam. Created by Irina Gusakova.
Contemporary takes on classic European cuts with the strong influence of workwear and sportswear with practicality at its core lie at the heart of the brand identity.
Reflecting the designer’s personal experiences of living in different countries, the fascination with travelling and nomad lifestyle is interpreted through the use of technical fabrics and utilitarian details.
A strong emphasis on high quality of fabrication and materials is the overarching idea of all IrinaGusakova collections since at the end of the day the main purpose of the clothes is to be worn and lived in.