The SUBTERRANEI brand history is atypical at its core. The title of the brand was taken from Alina Tsyganova’s blog with her close friend during their studies in England. Together they wanted to explore the alternative culture of London, taking the word underground in Latin and using it as a form of self-expression. As SUBTERRANEI transpired into the name of her brand, Alina stayed true to her initial interest in culture and fashion that was quite literally subterranean.