SS18 LOOK BOOK PRESS RELEASE
Moon Choi is a New York-based womenswear designer who admires androgynous fashion. She has been born and raised in S. Korea. Since 2013, she has been studying in fashion design in Parsons and before then, Choi has studied in product design and graphic design in S.Korea.
Moon Choi believes that fashion can express who we are and her goal is to create designs that can affect one’s identity and behavior. Influenced from her origins, Choi considers her skills as a tailor as central to her design methodology. With her collection, she wants to suggest ways to change and improve one’s lifestyles. Choi says, “Origins are an important part of life that can affect one’s personality. My background defines who I am as a designer and influences my process”.
A N D R O G Y N O U S
F A S H I O N
Moon Choi believe that clothing is not defined by gender. Her aesthetic breaks down the boundaries
between male and female and her collection represents how different genders can be adopted by
every individual and giving them the power to represent their own life-style.